Design Project 2 | Preparing for Elevator Pitch

Link to Student
Journal Entry For
Project 2 - Preparing for Elevator Pitch

Use this page to collect your initial thoughts about issues to be addressed in your Elevator Pitch. Please jot down a few ideas in each of the follow sections.

Scope 3 Design Project FINAL.pdf7443.7KB

Adoptability

  • What are the considerations that will affect peoples’ decisions about whether to adopt and use your design idea.
  • Are there potential barriers that will slow down adoption, or that you’ll need to overcome.
  • What aspects of the existing situation will need to change?

Pricing Model

  • What’s the pricing model for your idea?
  • Is there an upfront cost? Or a subscription cost?
  • Are there any rebates or other financial incentives that will help lower the cost and reward the behavior?

Sustainability Impact

  • How does your design idea improve sustainability?
  • How big is the problem now? What’s the baseline that you’ll compare your idea to?
  • What delta will this make? How can you quantify or measure the impact of your design idea? And how big a difference could your design idea make?

Competitive Advantage

  • What else is available to your users now? What options do they have?
  • Are there other products or services that promise similar results?
  • How do you compare to them?

Use of Design Thinking / Human-Centeredness

  • How does this design idea address the essential need identified in your POV statement?
  • How did your design idea evolve based on the steps in the design thinking process? (Observing > Interviewing > Defining a POV > Ideating > Prototyping > Testing > Interating)

What’s the Roadmap?

  • Is there an path of future development that could evolve from and extend your design idea?
  • How could your design idea grow?